Ultimate Performance knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Ultimate Performance. By visiting this site, you are accepting and consenting to the practices described in this Privacy Notice.

What Personal Information About Customers Does Ultimate Performance Gather?

The information we learn from customers helps us personalise and continually improve your experience. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, and update our records.

Here are the types of information we gather.

• Information You Give Us: we receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. 

• Information from Other Sources: we might receive information about you from other sources and add it to our account information.

Does Ultimate Performance share the Information it receives?

Information about our customers is an important part of our business and we are not in the business of selling it to others. Any details that you wish to give us remain with us solely and are never divulged to any third party.

• Promotional Offers: Sometimes we send offers to selected groups of Amazon.co.uk customers on behalf of other businesses. When we do this, we do not give that business your name and address. 

• With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

What About Third-Party Advertisers and Links to Other Websites?

Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. 

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice.